Website Information Architecture

Information Architecture (IA) involves the structuring of information in websites and intranet sites. This is usually done by grouping the information into categories that are useful for browsing, developing these categories into menus, and providing clear nomenclature for the navigation menus. This combination of organising, labelling and navigating within a website uses traditional indexing skills in a new way.

Indexers are familiar with organising information, grouping and classifying data, developing hierarchies that can be used for navigation, using language and words precisely in order to clearly and succinctly describe concepts, and ensuring that users can find information quickly and easily. Indexers are able to develop information architectures for websites, and to assist IA developers in ensuring that their information architectures work in conjunction with search engines and thesaurus-controlled vocabularies to provide the most enriching web searching experience for users.