10:00 -11:30am AEDT – ACT, Victoria, NSW
9:30 -11:00am ACDT – South Australia
9:00 -10:30am AEST – Queensland
7:00 – 8:30am AWST – Western Australia
Session 1 – Using ‘soft marketing’ to build your indexing business (Juliet Richters)
- getting your name known
- getting discovered when searchers don’t know your name
- having friends and colleagues who will recommend you
- finding people who need indexes, especially if you have topic expertise.
I got my first indexing jobs in 1981 from publishers I had done editing for. I had no formal indexing qualifications and taught myself by studying good (and bad) indexes and G. Norman Knight’s 1979 book Indexing, The Art of. Later I submitted an index for accreditation as a registered indexer by what was then AusSI, the Australian Society of Indexers. The books I indexed were in fields as varied as law, entomology, botany, theatre, cookery, health and medicine, sexuality, education and industrial relations. From the 1990s I worked as an academic, but I continued to do indexes for extra money or as part of my academic role. In 2017 I went back to full-time freelancing, so I got accredited by the Institute of Professional Editors and re-accredited by ANZSI as an indexer.